Concept and treatment
We develop the idea with you, or build from your agency concept, with style frames that show the look before production.
AI cinematic commercial production for brands and agencies
A strong commercial is built on one idea that stops the viewer, and then on the craft to make it believable. MotionByte produces cinematic commercials for brands and agencies where the idea needs scale or spectacle that a normal shoot cannot reach: product worlds, impossible camera moves, large-scale set pieces and high-intensity visuals.
We work from your brief, brand guidelines and references, and we direct the film shot by shot, finish it and deliver it for broadcast, digital and social.
What we deliver
Product-led visuals
Hero shots of your product in settings and motion that would be impractical or too costly to shoot.
Set pieces at scale
Chases, crowds, destruction and large environments for campaigns that need a cinematic moment.
Brand-safe finishing
Colour, typography-ready frames, sound and music matched to your guidelines and legal requirements.
Versions and cutdowns
A master film plus the lengths and aspect ratios your media plan needs.
Scenes we build
- Product hero films
- Automotive and luxury set pieces
- High-energy action-led spots
- Fantasy and sci-fi brand worlds
- Launch and teaser films
- Large-scale crowd and event scenes
How it works
Brief
Share the product, audience, platforms, references and deadline. We confirm scope and sign an NDA first if the campaign is unreleased.
Concept and previs
You receive a treatment, style frames and a previs or animatic of the key moments to approve before production.
Generation and compositing
Shots are produced to the approved look, with product fidelity checked against your reference material, then composited and cleaned up.
Finishing, grade and sound
We edit, grade, add sound design and music, and prepare the film for your legal and brand review.
Delivery
We deliver the master and cutdowns in the agreed specifications, with revision rounds as set out in the proposal.
Deliverables
- Master commercial in the agreed length and specification
- Cutdowns and alternate versions in 16:9, 9:16 or 1:1
- Style frames and stills for decks and approvals
- Project notes for your legal and brand team on request
- Separate audio stems where agreed
Rights and NDA
Commercial usage rights and ownership of the final deliverables are set out in the contract for each project. An NDA is available before you share a script, product or unreleased material, and we can sign yours. AI disclosure and content credentials (C2PA) are provided on request. Read the details on the Rights and NDA page. We do not use a real person's likeness or voice without written consent.
Frequently asked questions
What kind of commercials do you make?
Cinematic, concept-led films where scale, spectacle or impossible visuals carry the idea: product hero films, action-led spots, brand worlds and launch teasers.
Can you keep our product accurate?
Send product references, dimensions and brand guidelines. We check product fidelity against those materials at the concept and review stages, and flag anything that cannot be represented accurately.
Do you work with agencies?
Yes. We can work under your agency as a production partner, from a concept you own, and under NDA.
Which formats do you deliver?
The master plus the lengths and aspect ratios in your media plan, such as 16:9, 9:16 and 1:1. We confirm specifications in the brief.
How do timelines and costs work?
They depend on length, number of shots, complexity, versions and revisions. We confirm them in a written proposal after we have seen your brief.
Brief us on your scene
Tell us what the scene is, where it will run and when you need it. We reply with questions, a first approach and a scoped proposal. Nothing is made before you approve the plan.
Brief us